Artisanal Mezcal Europe: A Heritage Spirit Finds Its Market
At the heart of the mezcal's appeal in Europe is its deep connection to traditional, artisanal production methods that are a world apart from industrial spirits. This commitment to heritage, from the underground pit roasting of agave to clay-pot distillation, is a major factor driving consumer interest and justifying premium prices. As per Market Research Future analysis, the global Mezcal...
